Toy Story 3 Trailer

This post will examine a important part of moviemaking: the good movie trailer. In specific, it will ask What are the consequences of the third trailer for Toy Story 3 on audience’s likeliness to view a movie?

The goal of this trailer is to convince the audience the movie will be funny, which will likely make audiences more likely to see the movie.(this is the implicit assumption)

One essential thing to look at to begin with is the audience. This trailer’s main demographic would be little kids through preteens and their parents.

This trailer must appeal to emotion in order to appeal to children. We see clearly the use of emotion throughout this trailer.

Key uses of emotion:

-The trailer uses the concept that Andy is abandoning the toys, in order to attract interest in the movie. This is a attempt to portray suspense. Similar suspense occurs at hints of something wrong at the day care center, which suspense is not resolved (to find out, you have to see the movie).

-The trailer uses many slapstick jokes to attempt to attract all parts of the audiences

-The trailer uses pre-teenlike romantic techniques to attract playful interest from the older set of the youth portion of the audience, which leads to humor. This will not likely appeal to an older crowd, leading to an issue in attracting adults.

The trailer also had some logical features to it:

-Despite being a sequel, It still referenced two recent movies, “Wall-E” and “Up.” Since some audiences may forget liking Toy Story 2, the makers say: “Because we did the past movies, we will do well with this movie.”

-There is also a limited appeal to logic in the revelation of the plot line. The Logic is “you want to see what happens”

This trailer has an huge appeal to authority. The Pixar logo represents the studio that has made 10 well-liked movies. This is something that both the pre-teen and adult crowd would like, as they would likely have seen past Pixar movies.

All in all, I find this trailer mostly effective. It fails to appeal to the adult audience emotionally, which could be an issue. It does not appeal to authority or logic for the younger audiences, but that is probably hard to accomplish. I would improve this trailer by adding in jokes that mean more to an older crowd.